customers who bought this item A L S O bought...

If you have ever shopped on Amazon, you will know exactly what I am talking about when it says "Customers who bought this item also bought..." This upselling technique is called Amazon suggestion. Suggestions tactics like the one Amazon uses is a great way to get customers to continue shopping similar items. Getting lost in a plethora of extra items is like getting lost in YouTube videos... it's a endless vicious cycle. It becomes so easy to just keep clicking and all of a sudden you have added two more items to your cart!

Many online retailers use this tactic as a way to show consumers what else they have to offer, based on your preferences and other buyers preferences similar to yours. It's a great way to make you see what else there is, without feeling like you are being forced to look at all of these other items. At the same time, these probably really are items that you would like because other like-minded people have bought the same thing!

This is obvioulsy a nudging technique that works very well, as it is becoming more and more popular on a variety of websites. Next time you are browsing the internet, pay attention to how many retail websites of any kind use this tactic to get more items in your cart. Be careful not to fall for this technique, it can be very very sneaky! Or do, it may lead you to something you didn't even know you needed.