the D A S H button

Amazon recently released a new product that changes the way consumers purchase common household items. This product is called the Dash Button. The Dash Button allows customers to purchase a button specifically for a variety of items relating to household supplies, grocery, health and personal care, and pets. Each button costs $4.99 and once it is received, all the consumer has to do is press the button when they are running low on that specified product. Amazon automatically ships the amount previously specified on your account to your doorstep so you never run out of products again. The dash buttons look like this:

The dash buttons are sticky on the back, similar to a command strip, which allows you to place it next to the toilet paper so it's convenient to push, next to the washer so you can press it when you are getting low on detergent, and anywhere else in the house!

This is a whole new step in the realm of consumer buying habits, and I think it has potential to be really affective for some customers. For people that lead extremely busy lives and are busy running their kids to sports practices and other events, this is the answer to their prayers. Personally, I enjoy going to the store to get the things I need and I don't seem to have a problem with running out. I don't think that I will be part of the target market, but I think many Americans will be! What do you think about the Dash Button?