I just returned from a trip to Costco - everyone's favorite shopping place. Costco actually makes grocery shopping fun! If you are a little bit hungy while you are shopping, no problem! Swing by a few sample booths. You never would have bought that pesto sauce, but since you tried it you know it is delicious and it will go with everything! With all of those tasty samples spread around the store and a great deal on everything you buy, what's not to love?
Studys have shown the Costco itself loves the samples just as much as you do; samples can boost sales as much as 2,000%. It makes total sense as to why they spend the time and resources to distribute sample food items throughout the entire store. When customers are able to try an item, they may just discover that what seemed like a really weird food and one they would not typically buy to be their new favorite dinner, snack or drink.
The chart below shoes the percentage of people that purchased the item being sampled after trying it themselves.
I myself, and many other shoppers I see, go into a store with shopping list in hand and plan to stick to that list. However, when there are surprise items around every corner that make your tastebuds water, it is much easier to throw a couple extra items in your cart. It's pretty simple to turn something down if you have never actually tasted it and don't know what you are missing out on. But when you do get to try it and you know it's wonderful, saying yes becomes natural.
Costco plays a huge psychological role when it comes to drawing in their customers. They know just what it takes to get consumers to make a new purchase that will eventually develop into a habit. I don't know if anyone can deny it; Costco is the best. And they know it.
Statistics and information were gathered from the following website:
http://www.theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/
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